University Marketing Videos Win CASE Award

A series of short (15-second) recruitment videos for The University of Scranton won a 2019 Council for Advancement and Support of Education (CASE) Circle of Excellence Bronze Award.

More than 600 member institutions submitted more than 2,850 entries for the national competition that awards gold, silver and bronze medals in 100 categories. According to CASE, winning entries are selected based on a number of factors, including overall quality, innovation, use of resources and the impact on the institution or its external and internal communities, such as alumni, parents, students, faculty and staff. More than 500 judges volunteered to evaluate the entries.

Scranton won a 2019 CASE Circle of Excellence Bronze Award in the “short recruitment video” category for its series of 15-second videos. The judges called the videos a “great series of five well-written professional ads for minimal cost” that “expertly promotes the key features that The University of Scranton has to offer … in an integrated, well-planned strategic approach.” The judges also said the 15-second videos were a “great use of time and a great combo of visuals and words on the screen; a perfect balance of both.” The University produced the videos with Awesome Films, Pittsburgh.

The University has won numerous national awards for its marketing materials and campaigns, including videos, commercials, publications and social media. In the past five years, the University has won multiple bronze, silver and gold honors from the Higher Education Marketing Report Educational Advertising Awards, as well as Telly Awards, a national competition that honors excellence in video and television. Scranton’s most recent awards include a 2018 Silver Telly Award for “The Humanities at Scranton” and a 2018 Gold Higher Education Marketing Award for social media and a 2019 Silver Telly Award for “Your Next Four Years Could be Here,” which was also one of the videos in the series that won the CASE Award. These videos were also produced with Awesome Films.

This is the first CASE Award the University won for a marketing video.