Master’s in Business Analytics Offered at Scranton

Beginning in the fall 2020 semester, The University of Scranton will offer a new Master of Science in Business Analytics. The 30-credit graduate program will be offered both online and on-campus and can be completed in as little as one year when taken on a full-time basis. Applications for the program are currently being accepted

 Business analytics is one of the fastest growing professions in the country, with job opportunities available in companies of all sizes and in all sectors. A recent survey in Forbes found that more than 95 percent of businesses had some kind of need to manage large amounts of data. Job titles include: business intelligence analyst, data analyst, information technology analyst or marketing research analyst, among other titles.

According to the Graduate Management Admission Council’s (GMAC) 2019 Corporate Recruiters Survey, 72 percent of technology companies looked to directly hire personnel with a master’s in business analytics last year. According to GMAC, the median starting salary for Master of Science in Business Analytics graduates is $85,000. According to Payscale, salaries for Management Consultants rise to more than $140,000 at top companies. Salary estimates of business analysts range between $65,000 to $130,000 based on postings listed by indeed.com.

Students pursing a master’s degree in business analytics will develop specialized knowledge in using advanced analytics techniques such as data visualization, predictive analytics and prescriptive analytics to solve business problems. Students will develop hands-on experience with highly sought after software tools such as Python, R, and Tableau. Courses for the program include data mining, introduction to Big Data, business database management systems, forecasting models, data visualization, business simulation and customer relations management analytics.

The University also offers a specialization in business analytics in its MBA program, as well as a bachelor’s degree in business analytics.

Business programs offered at The University of Scranton are accredited by the rigorous standards of AACSB International (The Association to Advance Collegiate Schools of Business). Less than 5 percent of business colleges worldwide hold AACSB International accreditation, which is widely considered the gold standard mark of excellence for business schools.