New Major Offered in Business Communication
The University of Scranton will offer a new major and minor in business communication beginning in the fall of 2018.The University of Scranton will offer a new major and minor in business communication starting in the fall 2018 semester.
“The Business Communication major has been crafted to respond to the growing emergence of positions within Fortune 500 firms requiring communication specialists that are tasked with coordinating internal and external strategy to promote the goals and objectives of the organization,” said Howard Fisher, Ph.D., assistant professor and chair of the Department of Communication at the University. “Communication specialists work on behalf of Chief Communication Officers to implement the complex strategies for a myriad of communication situations. Whether the scenario is a crisis management moment or an internal policy implementation, effective communication planning is essential to the success of these endeavors.”
Scranton will be among the few universities in the world to offer a major and minor in business communication, according to Dr. Fisher.
Students pursing this major will develop strong oral presentation and written communication skills that focus on both techniques of persuasion as well as how to use effectively graphics, visual presentation software and current media and technology tools. Students will also develop interpersonal skills and learn a broad range of communication strategies and theories to develop enhanced team-building and leadership skills.
Graduates may go on to pursue careers ranging from corporate communication managers and corporate narrative executives to chief communication officers. Employment in media and communication occupations is projected to grow six percent between 2016 and 2026.
This is the second new major added in communication that will begin in the fall semester. A new major and minor in social media strategies was announced earlier this month.
According to Dr. Fisher, all the communication majors offered at the University, including the two new majors, develop effective writing and critical thinking skills of students through a curriculum that combines theory and strategy with hands-on practical experience. He noted that in recent years, 100 percent of the University’s recent communication graduates have had one internship, with more than 50 percent of graduates having had two internships.
For additional information, contact Dr. Fisher at howard.fisher@scranton.edu or by telephone at 570-941-6333.
