Google News Lab Training at Scranton Oct. 21

With the abundance of digital media tools and social media platforms in society today, just about anyone can craft a story they want to tell the world. But it takes certain knowledge and skills to disseminate your story to the widest possible audience.

With that in mind, The University of Scranton’s Department of Communication and the Society of Professional Journalists will present “Google News Lab Training with Vix Reitano” on Saturday, Oct. 21. The training runs from 11 a.m. to 3 p.m. in the PNC Auditorium of the Loyola Science Center.

Google launched News Lab to collaborate with journalists on improving the way news is produced and distributed. The Society of Professional Journalists partnered with News Lab in 2015 to provide training to journalists looking to apply Google’s tools in their reporting. Since the partnership began, more than 8,000 journalists have received training at 200 locations around the United States.

            Reitano, the guest speaker at the University’s training session, is an international speaker, social media expert, content strategist and digital video producer. She is also the founder and CEO of CreatiVix Media, a digital agency based in Manhattan. CreatiVix specializes in creating digital content strategies, building and managing content syndication relationships and managing paid media strategies on Facebook, Twitter and other social media platforms. Reitano also works with journalists, businesses, students, authors and celebrities to assist them with media strategies and editorial content development.

            The Google News Lab training session is free and open to the public. Registration is required. University students can sign up by visiting http://registration.uofscomm.org or emailing communication@scranton.edu. Members of the public can register by emailing communication@scranton.edu.