New Major Offered in Business Analytics

    The University will offer a new major in business analytics beginning in the fall 2019 semester.
    July 25, 2019

    Beginning in the fall 2019 semester, The University of Scranton will offer a new major in business analytics, which was developed based on feedback from practitioners, business executives and companies regarding the skills they search for when recruiting recent graduates in this field.

    According to research by PwC, more than 300,000 job postings in business analytics are expected by 2020. Salary estimates of business analysts range between $65,000 to $130,000 based on postings listed by

    Students pursing a major in business analytics will develop hands-on skills in using advance analytical techniques such as data mining, predictive analytics and statistics to evaluate large amounts of data collected from e-commerce transactions and social media to help inform business decisions. Courses for the program include data mining, introduction to Big Data, business forecasting models, database management systems and customer relations management analytics.

    The University began to offer a minor and concentration in business analytics in 2017. The University also offers a specialization in business analytics in its MBA program. Currently, just over a dozen colleges in the U.S. offer a bachelor’s degree in business analytics.

    The program will be housed in the University’s Operations and Information Management Department of the Kania School of Management. Business programs offered at Scranton are accredited by the rigorous standards of AACSB International (The Association to Advance Collegiate Schools of Business). Less than 5 percent of business colleges worldwide hold AACSB International accreditation, which is widely considered the gold standard mark of excellence for business schools.

    For additional information, contact the University’s Office of Undergraduate Admissions at 888-727-2686 or email

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