Students Participate in Advertising Competition
Six University of Scranton students participated in the 2021 American Advertising Federation’s National Student Advertising Competition. Pictured are, front row Joseph Fullam; back row, from left: Lindsay Roberto, Kathryn Donfield, Lauren Bogert, Alessia Brunori and Sara Tavares.The University of Scranton student team placed sixth in the 2021 District 2 National Student Advertising Competition (NSAC). The Scranton team competed in a virtual format against students from colleges in Pennsylvania and other states.
The national competition is administered by the American Advertising Federation and was sponsored by Tinder this year. The competition required teams to perform research, create, write and present an integrated advertising campaign for Tinder.
Teams from more than 150 colleges and universities participate nationally each year. The winning teams from 15 district competitions advance to the final round of the national contest, which will be held in Hollywood, Florida, in June. District 2, considered a mega district advanced two teams to the national competition: Ithaca University and Syracuse University.
The University’s 2021 Advertising Competition Team members were: Lauren Bogert, Mahwah, New Jersey; Alessia Brunori, South Abington Township; Kathryn Donfield, New Providence, New Jersey; Joseph Fullam, Coatesville; Lindsay Roberto, Princeton, New Jersey; and Sara Tavares, Branchburg, New Jersey. Communication Professor Stacy Smulowitz, Ph.D., serves as the team’s faculty advisor.
