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    The Fast-Growing Field of Business Analytics

    The University of Scranton’s Bachelor of Science in Business Analytics prepares graduates to enter the workforce with both in-class and real-world experience, gained through internship opportunities.
    December 7, 2021
    By: By Alison D’Mello ’22, student correspondent

    Forbes says “The growth rate in marketing-related analytics hires is eye-popping --up 67 percent over the past year, and 136 percent over the past three years.”

    The annual median pay for a career in data analytics can range from $82,000 to 114,000.

    Careers graduates can pursue with a degree in this field include data analyst, operations research analyst, market research analyst and management consultant. Some industries that hire business analysts are health care, retail, construction, banking and transportation.

    The University of Scranton’s Bachelor of Science in Business Analytics prepares students to have the broad range of skills needed to evaluate sets of data and help companies make informed decisions.

    The Business Analytics undergraduate major is housed in the University’s Kania School of Management which is accredited by the rigorous standards of the Association to Advance Collegiate Schools of Business (AACSB).

    With advanced courses covering topics like data mining and database management systems, graduates enter the workforce with both in-class and real-world experience, gained through internship opportunities, preparing them for a competitive and growing career field.

     

    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
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