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    Enter the Ever-Evolving Field of Marketing

    The University of Scranton’s Kania School of Management has been featured as one of The Princeton Review’s “Best Business Schools” for 16 consecutive years.
    February 16, 2022
    By: Alison D’Mello ’22, student correspondent

    The U.S. Bureau of Labor Statistics projected employment of market research analysts to grow 23 percent from 2016 to 2026, and the National Association of Colleges and Employers Job Outlook 2018 survey listed marketing as one of the “top bachelor’s degrees in demand, by major.”

    A Bachelor of Science degree in marketing at The University of Scranton provides a solid foundation for work in any industry where marketing professionals are increasingly needed. Career paths in this field include advertising, public relations, market analysis, purchasing and sales management.

    Housed in Scranton’s AACSB International accredited Kania School of Management, this undergraduate program is taught by highly capable professors including former Fulbright fellows, field experts and professional consultants.

    Recent marketing graduates from Scranton have completed internships with Harper Collins Publishers, Merrill Lynch, Bloomberg LP, UBS Financial Services and other companies.

    Scranton graduates have gone on to work for employers such as A.C. Nielsen Co., Bank of America, Kellogg’s, Johnson and Johnson, Morgan Stanley Smith Barney and Ralph Lauren, among others.

    Scranton’s Professor of Marketing, Abhijit Roy, D.B.A., said that “faculty members strive to prepare students for the corporate world and to be leaders in creating a more just and human society with a broader understanding of the global environment, including marketing strategies that can be used to enhance public policy and improve consumer well-being.”

    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
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