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    Predicting the Future with Business Analytics

    Rooted in Jesuit teaching principles, courses in the Kania School of Management promote an ethical workplace environment.
    June 1, 2022

    The annual median pay for a career in data analytics can range from $82,000 to $114,000. Additionally, market-related analytics is one of the fastest growing fields with Forbes estimating a growth rate of “67% over the past year, and 136% over the past three years” and the U.S. Bureau of Labor Statistics projecting employment growth of up to 27% from 2016 to 2026.

    The University of Scranton’s Bachelor of Science in business analytics is designed to help students learn the variety of skill sets needed to be successful in this interdisciplinary field, where they will be asked to conduct, analyze and evaluate data in order to make better business decisions. Potential job titles one can pursue with this degree include management consultant, data analyst, operations research analyst, and more.

    As part of the Kania School of Management (KSOM), Scranton’s business programs are accredited by the rigorous standards of the Association to Advance Collegiate Schools of Business (AACSB), which is an elite accolade that fewer than five percent of business schools worldwide hold.

    Scranton’s business analytics program includes courses from data mining, database management systems, and simulation as well as the communication, managerial and decision-making skills needed to Students will be introduced to tools like structured query language (SQL) and Visual Basic for Applications (VBA) as related to the use of analytics in decision making.

    Scranton also offers a master’s degree in business analytics in an online or on-campus format, as well as a business analytics certificate.

    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
    Alison D’Mello ’22, East Brunswick, New Jersey, is a social media strategies major at The University of Scranton.
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