University Team Places Fifth in District Student Advertising Competition
Seven University of Scranton students participated in the American Advertising Federation’s National Student Advertising Competition. The team placed fifth in District 2 of the national competition. Seated in front row, from left, are Scranton’s 2016 Advertising Competition Team members Carly Murphy and Amy Verdonik. Back row are: Jedediah Stewart, Amelia Cheikhali, Karen Mennella, Zachary Arkins and Julian Wilusz.
The University of Scranton’s 2016 student advertising team placed fifth against students from colleges in Pennsylvania, New York and Washington, D.C., in the District 2 National Student Advertising Competition (NSAC). The district competition took place in April in New York City.
The national competition, administered by the American Advertising Federation and was sponsored by Snapple this year. The competition required teams to perform research, create, write and present an integrated advertising campaign in response to a real-world advertising challenge currently faced by Snapple.
Teams from more than 150 colleges and universities participate nationally each year. The winning teams from 15 district competitions advance to the final round of the national contest, which will be held in Disneyland Resort in Anaheim, California, in June.
A team from George Washington University won the District 2 competition.
The University’s 2016 Advertising Competition Team members are: Zachary Arkins of Ridgefield, Connecticut; Amelia Cheikhali of Bethpage, New York; Karen Mennella of Mahwah, New Jersey; Carly Murphy of Pittston; Jedediah Stewart of Scranton; Amy Verdonik of Butler, New Jersey; and Julian Wilusz of Tannersville. Communication Professor Stacy Smulowitz, Ph.D., serves as the team’s faculty advisor.
