Opening Doors Campaign Wins Merit Award
The Higher Education Marketing Report recently announced the winners for the 2018 Educational Advertising Awards, recognizing The University of Scranton’s recruitment materials with a MeritAward.The University of Scranton’s Opening Doors recruitment marketing campaign earned a national Merit Award at the 33rd Annual Education Advertising Awards competition sponsored by the Higher Education Marketing Report. The largest educational advertising award competition in the country, this year’s contest included more than 2,250 entries from more than 1,000 colleges, universities and secondary schools.
The University’s recruitment materials include various publications; direct mail pieces; print; online and outdoor advertising and total more than 40 pieces. The component pieces feature the Opening Doors marketing campaign, which highlights the campus culture of friendliness and support as well as the transformational educational opportunities afforded to students at Scranton.
“Inspiring and purposeful, rigorous and transformative, this is an education that will open doors for a lifetime,” states the welcome message for the University’s viewbook, which is one of the pieces of the award-winning campaign material. Other pieces of the campaign range from open house brochures and mailers, to inquiry reception materials, acceptance cards and academic program banners, to name a few.
The panel of judges for the Educational Advertising Awards is comprised of industry specialists, including higher education marketers, advertising creative directors, marketing and advertising professionals and the editorial board of Higher Education Marketing Report.
