Marketing Faculty Published In Top Marketing Journal
Research that explains the importance of mathematics anxiety in consumer behavior was published by Dr. Peter Andersen, associate professor of marketing at the University's Kania School of Management in Marketing Letters, a marketing journal. Dr. Andersen is pictured above right, with co-authors, from left, Dr. Fei Weisstein, associate professor of marketing at Bowling Green State University and Dr. Kent Monroe., professor emeritus at the University of Illinois-Urbana Champaign.Dr. Peter Andersen, associate professor of marketing at The University of Scranton's Kania School of Management has recently published a research paper under the title “Math Anxiety Effects on Consumer Purchase Decisions: The Role of Framing” at Marketing Letters, one of the top journals in the field of marketing.
This paper explains the importance of mathematics anxiety in consumer behavior and how marketers can frame their price promotions to achieve the best sales results. Dr. Andersen’s co-authors include Dr. Fei Weisstein, associate professor of marketing at Bowling Green State University and Dr. Kent Monroe, a legend of marketing and professor emeritus at the University of Illinois-Urbana Champaign.
Read the article here.
