University Students Win Advertising Competition

University of Scranton students won an American Advertising Federation NEPA interactive competition that is modeled after the Food Network Show Cropped. For the competition, teams of three to four college students were paired with local advertising professionals to create an advertising campaign for a local nonprofit organization. The competition, hosted at the University, included the development of a logo, tagline and media tactics.

A panel of adverting professionals served as judges to review the participants submissions, and to eliminate teams at the end of each round. The team winning the competition will work with their agency partners at Posture Interactive to complete the campaign, tagline and logo for the Willow Foundation, which provides services to individuals and families experiencing homelessness, housing insecurity and/or food insecurity in Luzerne County.

Members of the winning team were: University of Scranton students Morgan T. Masters, Jessup, a journalism and electronic media major; Vincenzo J. Angeloni, Jessup, a journalism and electronic media major; Tatiana L. Baide Franco, Lake Katrine, New York, an advertising/public relations major; and Cameron J. Moczulski, Carbondale, a journalism and electronic media major, and Posture Interactive professional partners: Kathryn Bondi, creative director; and Joey Zarcone, vice president.

This is the third time that AAF NEPA has offered this competition and is the third time that Scranton students were members of the winning team.