Commencement Post Reaches Millions
A viral TikTok video, showing this year’s University of Scranton undergraduate procession from this aerial angle, has been viewed over 2 million times.Staff members at The University of Scranton had written countless words, snapped thousands of pictures and captured numerous hours of video content covering this year’s undergraduate and graduate commencement ceremonies.
The most viral piece of content was an 11-second TikTok video, showing an aerial perspective of the University’s undergraduate procession at Mohegan Arena. The post has more than 2 million views and 93,000-plus likes. Backed by ABBA’s “Thank You for the Music” and inspired by a post from the University of Miami (Florida), the video was recorded over 22 minutes but sped up and trimmed down into a short clip. Most of the views came from TikTok’s For You Page, or FYP, which shows users a curated stream of short-form videos tailored to their interests.
The University’s other social media channels generated hundreds of thousands of impressions during commencement, covering everything from Rev. Joseph G. Marina, S.J., president, proceeding with his beloved dog, Gracie, to the variety of graduation cap decorations that reflected the personalities, achievements and future aspirations of recent graduates.
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